Every small business owner knows their visual identity is key. It's their first and most powerful marketing tool. But when you try to make a logo or design a menu, you hit the Design Bottleneck.

Studio Najbrt's Jonatan Kuna and Aleš Najbrt explain what went into this year's celebratory visual identity: "[It's] not only ...

CU Boulder’s visual identity uses specific colors, fonts, photography, icons and graphic elements to create a cohesive, distinctive and recognizable brand. The official CU Boulder colors are CU Gold, ...

A company’s brand can be as valuable – if not more so – than the products and services it offers. Just take a look at the 2017 brand valuation rankings published by global brand consultancy Interbrand ...

Contemporary co-working space Spring House’s design reflects company’s identity through teal accents, fluted glass, metallic ...

Each year, SVA’s MPS Branding program (chaired by designer, author and Design Matters podcast host Debbie Millman) offers an annual course called the Honors Branding Project, wherein a select group of ...

The host city has revealed its full Olympic and Paralympic identity, drawing on California’s rare Superbloom phenomenon to create a flexible, modular system Every host city of the Olympic and ...

Sky Sports has launched a new visual identity which is designed to move away from sports-specific sub-brands and attract new audiences. The new look was launched at the start of the football season ...

Learn about the W&M Bray School Lab visual identity. Renowned Cuban graphic designer Alejandro Rodríguez Fornés, known as Alucho, developed visual and metaphorical identities of the work we do in ...