One of the most common objections to getting fit for golf clubs is “I need to take lessons and dial my swing first.” Or maybe you’ll hear someone say, “My swing is so inconsistent, custom clubs won’t ...
Cobra Golf looks to take golf club design and innovation into the future with the new Cobra DS-Adapt lineup and 3D-printed Cobra 3DP irons. Featuring an industry-changing FUTUREFIT33 hosel, combined ...
Welcome to Fully Fit 2026, GOLF’s new platform for providing you with real-golfer insights into what 2026 gear might be best suited for your game. To this end, we assembled six GOLF content creators ...
Many golfers, especially beginners and women players, underestimate how much properly fitted clubs can improve their game. From better accuracy to increased confidence, the right fit can prevent bad ...
The perception that only good players can benefit from a fitting isn’t correct. A new Golf Datatech study on fitting confirms everybody loves their game after a fitting. The massive new study, the ...
The golf industry loves selling you “revolutionary” tech every season. Most of it’s overblown. But some trends in 2025 are genuinely changing how we play and practice. Here’s what’s actually worth ...