Add Yahoo as a preferred source to see more of our stories on Google. Car rental company Hertz is borrowing a marketing play from Subaru of America: using man's best friend to promote its products.

In order to help relieve travelers of some of the stress that comes with traveling, Hertz recently rolled out its Gold Squad, a team of around 20 golden retrievers. The rental car company’s Gold Squad ...

ESTERO, Fla., August 25, 2025--(BUSINESS WIRE)--As the busy Labor Day weekend approaches, Hertz, one of the world’s largest car rental companies, is seeking to comfort stressed travelers. With a ...

Did you know that 70% of Americans say that booking travel is stressful? Hertz wants to make the final leg of the journey – picking up a rental car – feel joyful, not draining, and they came up with a ...

Just in time for the Labor Day travel surge, Hertz is enlisting some four-legged helpers to ease airport stress. The car rental company has introduced its “Gold Squad,” a team of highly trained Golden ...

In an unexpected but heartwarming move ahead of Labor Day weekend, Hertz is adding golden retrievers to the rental car experience. To help ease the stress of the busy travel weekend, Hertz has ...

Hertz has launched "Gold Squad," a program featuring golden retriever service dogs at airports to comfort travelers. The dogs promote Hertz's Gold Plus Rewards loyalty program, offering faster rentals ...