But then I got an inside look at how T-Mobile connects with customers. Sure, the wireless network provider runs plenty of ...

It's rare to come across a philosophy or strategy that remains relevant for decades. Yet, Dan Kennedy's direct response marketing principles are as effective today as they were when he first ...

The first audience that most advertisers work with is their own website visitors. After all, retargeting campaigns perform better when a high concentration of traffic comes from high-value search ...

The pandemic has had an impact on practically every business and significantly influenced the marketing industry and global advertising. B2B marketing trends have evolved to reflect market behavior ...

Christena Garduno is the CEO of Media Culture, a brand response agency specializing in media planning and buying for nearly 30 years. The world of media and brand response marketing has evolved ...

New marketing methods and strategies are constantly emerging, but there’s one that’s proven to drive your business forwards and deliver results fast. Most businesses are involved in some form of ...

Calvin Lathan is a firm believer in the power of marketing analytics, specifically broadcast and multi-touch attribution. It’s his job, after all, as Director of Data Insight & Intelligence, to take ...

The airwaves of KFI-AM (640) are saturated with calls to do something dial toll-free numbers, visit Web sites, shop at some store’s going-going-gone sale. The approach, known as direct response ...

A slowdown in direct-response advertising at Fox News channels will continue to hamper the company's ad business through the first six months of this year. “[There is] ongoing softness in direct ...