The Big Machine brand is increasing its already substantial involvement with INDYCAR and Indianapolis Motor Speedway as its refreshing new adult vodka juice pouches, Big Machine Vodka Spiked Coolers, ...

Autonomy of Things (AoT™) is not just about the more popular ridesharing cars and robotaxis, which generally grab media attention and consumer focus. The combination of artificial intelligence (AI), ...

Nick Sanchez, driver of the #48 Big Machine Spiked Coolers Chevrolet, celebrates in victory lane after winning the NASCAR Xfinity Series Focused Health 250 at Echo Park Speedway on June 27, 2025 in ...

Big Machine Racing has just made a major move for the 2022 NASCAR Xfinity Series season. The team announced an enhanced partnership with Richard Childress Racing that now includes chassis and ...

FORT WORTH, TX (KDAF) – From singers, to bourbon, to NASCAR – Big Machine has a hand in all of it. Let’s take a look at what the racing side has going on. Big Machine Racing is owned by music mogul ...

Established songwriter and recording artist Ray Wylie Hubbard has found a new label home. Hubbard has signed with Big Machine Label Group after spending years on several other labels throughout a ...

The 2023 NASCAR Xfinity Series season opener will feature a change for Big Machine Racing. The team will field two entries for the first time while competing at Daytona International Speedway. Big ...

The battle of music rights between Taylor Swift and Big Machine Label Group continues. On Thursday, the pop superstar blasted her former record label for compiling an album of live performances from a ...