The famous Henry Ford’s “A customer can have a car painted any color that he wants so long as it is black” still holds water today, even though modern technologies allow cars of today to be ...

Axalta, a market leader in automotive paint coatings, has declared that Gallant Gray is the automotive color of the year. It will showcase the dark shade of gray at events next week in Detroit during ...

White continues to be the leading car color choice globally according to research by paint supplier BASF. The study says over 50 percent of non-commercial vehicles produced in 2022 wore achromatic ...

MEXICO CITY, June 25, 2020 /PRNewswire/ -- Axalta (NYSE: AXTA), a leading global supplier of liquid and powder coatings, today announced the results of its second annual National Automotive Color ...

Axalta recently released its 67th Annual Global Automotive Color Popularity Report, which shows that white remains the top automotive color for the ninth consecutive year. Hooray? According to the ...