The metaverse and virtual reality worlds offer a whole new avenue for advertisers and marketers. But a new study led by a Northeastern University researcher delivers a warning for brands looking to ...
We're hearing more and more about virtual influencers created with AI. The emergence of AI influencers marks a turning point in the online landscape. These virtual entities are increasingly capturing ...
Though venture capitalists continue to invest in brands backed by human influencers, some brands and retailers are turning to virtual influencers to sway consumers, according to a PitchBook report.
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